id software is at it again

Siggraph paper about their new texturing algorithm. Way cool. Now that engines are almost up to rendering every last blade of grass and every pore of my skin the question becomes: who's gonna model/paint all of that? Reconstruct reality? I predict an interesting future for a blend of procedurally generated content and real 3D data acquisition. Play games on google earth or the procedurally generated Fuel? Mix! Augmented reality! Fun ;-)